HB Line
Fully traceable from Acatenango. Reliable, consistent and available year-round.
Differential or fixed price Request specs →Award-winningFully traceableLong‑term partners
Every great coffee has a farm. Ours has a family.
Behind every cup there is a valley, a family and a purpose. From Los Planes, Acatenango, at 1,800 to 2,100 meters, our traceable, certified coffee reaches roasters around the world and coffee shops here in Guatemala.
2011Founded by Max Pérez & Claudia Abril
2,100 mHighest plots above sea level
15+Cup of Excellence lots awarded since 2013
100+Containers exported per year
Our story
What was abandoned, God made beautiful.
Indeed, we have a beautiful inheritance. Psalm 16:6
2011 The beginningIn 2011, with more faith than resources, we moved to an abandoned piece of land on the slopes of the Acatenango volcano. All that remained on it was one small room, and that room became our first home.
We were young, newly married and fresh out of law school, with our first son on the way. Our degrees pointed one way; our hearts, another: to raise a family and build something lasting for those who would come after us.
From four generations of coffee in Huehuetenango, Max kept the blessing: a love for the land, a gift for reading it, the vision to see what others could not, and the resilience to never give up. From the city, Claudia brought the help that keeps a vision standing: order to sustain it, strategy to carry it to the world, strength for the days it was tested, and care in every detail. Together, we became the first generation of La Hermosa.
Many told us coffee had no future. We believed God had a plan.
2013 First exportLittle by little, the land answered, and we answered back with work. Claudia specialized in international trade to make our first export possible. Max learned to open markets for what we grew. Together we learned to manage, negotiate and lead, side by side, as a couple and as founders.
TodayFrom a few bags in our first harvest to more than 100 containers a year: the first steps of a legacy we are still building. Today our coffee travels to roasters around the world, and what God did here in Acatenango even helped restore his family's farm in Huehuetenango.
There was no light, but there was faith.There was no water, but there was love.There was no mill, but there was obedience.There was one small room, and God filled it with family.
In the end, coffee was never the point. God took an abandoned hillside and a young family willing to obey, and made something beautiful.
Coffee is the instrument He chose, and it passes through many hands: the hands that harvest it in this valley before dawn, the hands that roast it with care, the hands that serve it, and the hands that share it. Each one carries His purpose a little further. Ours are simply the first.
“Nothing here is ours. We are only passing through, as stewards of what God has entrusted to us.”With love, Max & Claudia
Our values
God · Family · Quality
We grow the coffee. God grows the rest.
Three words that guide our home, our farm and every cup that carries our name.
01
God
God comes first in every decision we make: how we treat our people, how we care for the land and how we keep our word. We work with gratitude, because every harvest is a gift.
02
Family
Family is how we work, not only who we are. Everyone on this farm is treated as one of ours, with fair work, respect and room to grow. And every buyer who trusts us becomes part of it too.
03
Quality
For us, quality is a way of living, not only a cupping score. It shows in every ripe cherry we select, every process we measure and every promise we keep, from the first harvest to the last container.
Our coffees
From container programs to rare microlots.
We have grown to serve every kind of roaster. Find the line that fits your program.
SHB Custom Blends
Bourbon, Caturra and Catuai at 82+, 83+ and 84+ points. Built with you, repeatable harvest after harvest.
Differential or fixed price Build your blend →The Variety Garden
21+ single-variety lots. Add them to your container or buy them on their own.
Fixed price Explore the garden →
For collectors
Gesha Forest
Our very first Geshas, offered once a year through our private auction.
Private auction Discover Gesha Forest →
Processed at our own mill
Profile-designed to your targets, with pre-shipment sample approval.
Washedfor clarity
Honeyfor sweetness
Naturalfor fruit
Anaerobicfor layered complexity
The Variety Garden
21+ varieties.
One valley.
A living collection we grow, study and share with roasters looking for something truly rare.
01Gesha collection6 varieties
Gesha Jelly✦·Yellow Gesha·Orange Gesha✦·Dwarf Gesha·Mexican Gesha (Bélgica)·Inca Gesha (Peru)
02Ethiopian, Yemeni & Kenyan lineage8 varieties
Wush Wush·Shakiso·Sidra·Chiroso·Moka·Micro Moka·SL28·Java
03Bourbon & rare cultivars5 varieties
Pink Bourbon·Orange Bourbon·Yellow Bourbon·Typica Mejorado·Arara
04Large-bean classics2 varieties
Pacamara·Maracaturra
All available as microlots, at a fixed price✦ Born at La Hermosa: natural mutations of our own Gesha
✦ This season’s highlight · Harvest 2026
Pink Bourbon · Washed
White peach · Mandarin · Apricot · Panela · Orange blossom · Jasmine · HoneyBright, juicy acidity · Silky, tea-like body · Sweet, floral finishHand-picked at 1,920 m · 36 h aerobic fermentation · 18 days on raised African beds · Brix 23.5° · Harvested January 2026Request a sample →Our first Geshas
Auction only
Where our Gesha story began.
The plot where we planted our very first Geshas. Four lineages grow side by side, each harvested, processed and cupped as its own lot, and offered once a year through our private auction.
- Lineages
- Panama · Ethiopia · Tanzania · Guatemala
- Processes
- Washed · Natural · Anaerobic · Organic
- Altitude
- 1,900–2,100 m
- Auction
- Private, once a year · since 2023
| Feature | Gesha Forest | Gesha Collection |
|---|---|---|
| How to buy | Private auction, once a year | Direct, as microlots during the season |
| What it is | Our first Geshas, from the original plot | The selections that came after, in the Variety Garden |
| Seeds | Panama, Ethiopian, Tanzanian and Guatemalan Gesha | Yellow, Dwarf, Mexican (Bélgica) and Inca (Peru) Gesha, plus Gesha Jelly and Orange Gesha: natural mutations of our own Gesha, born at La Hermosa |
| Best for | Auction and competition lots | Premium menus and Gesha programs |
Certified & traceable
Care you can trace.
From the cherry we receive to the container we ship, every lot is recorded, so you always know where your coffee was grown and how it was cared for.
Every lot, traced
- CherryPicked by hand, logged by plot
- Our millWeighed and processed on site
- Drying patiosSun-dried, turned by hand
- CuppingScored before every offer
- ContainerShipped with full records
Certifications
- USDA OrganicSince 2013
- Rainforest AllianceActive
- C.A.F.E. PracticesActive
Recognition
15+Cup of ExcellenceLots awarded in Guatemala’s most demanding competition since 2013.
10+Acatenango Valley winnersRecognized more than ten times in Anacafé’s regional competition among the finest coffees of our valley.
15+Cup of ExcellenceLots awarded in Guatemala’s most demanding competition since 2013.10+Acatenango Valley winnersRecognized more than ten times in Anacafé’s regional competition among the finest coffees of our valley.Cup of Excellence · winning years
Our commitment
Seen, valued, part of every harvest.
La Hermosa began with a woman and her husband tending the land together. We know what changes when a woman’s effort truly counts, and in coffee, where women carry so much yet are rarely recognized, we want every woman on our team to feel that difference. HERmosa is our farm-wide commitment: to employ women, train them and honor their work with fair pay and a voice in decisions, from the first seed to the last container.
- Nursery
- Harvest
- Processing
- Quality
- Administration
- Export
Our reach
From one valley to cups around the world.
A bean sown in faith in Acatenango now bears fruit in:
- United States
- Canada
- Japan
- South Korea
- Taiwan
- Australia
- Greece
- Spain
- Germany
- United Arab Emirates
- and more
How to buy
Direct trade, made simple.
We are a licensed producer and exporter, so you buy directly from the family that grows and processes every lot.
International buyersFull containers and microlots, with complete export documentation and traceability.Request samples
Coffee shops in GuatemalaGreen coffee to roast under your own name, with steady supply through the year.Write to us
Flexible contracts
ContainersDifferential contracts to ICE NY, fixed or price-to-be-fixed (PTBF), or an outright fixed price. HB and SHB blends, certified or conventional.
Specialty lotsFixed price for every variety in the garden, independent of the market.
Forward bookingSecure your coffee before the harvest with forward contracts.
- STEP 01ContactTell us about your program, volumes and target profile.
- STEP 02SamplesWe send samples for you to cup and approve.
- STEP 03ConfirmationWe agree on lots, price and timeline.
- STEP 04Origin & exportWe coordinate milling, documents and shipping, with your approval before it sails.
- STEP 05EnjoyYour coffee arrives, traceable to its origin and ready to win hearts in every cup.
Contact
Let's talk coffee.
Tell us what you are looking for and we will send samples and our current offer.
Finca La HermosaLos Planes, Acatenango, Chimaltenango, Guatemala
Write to ushello@lahermosacoffee.com
Call us+502 3308-9268
We read every word with a cup in hand and a grateful heart.— Max & Claudia
In Guatemala
Where to taste our coffee
No passport needed. Taste our harvest here: