Born and raised amidst coffee plantations and a parchment warehouse at home, Max Pérez always had the idea of starting a coffee business himself.
In 2010, the opportunity came up. The time to “make the coffee dreams come true” arrived with a lot of family effort and a clear idea in mind: develop a specialty coffee farm that would blend tradition and innovation to supply its customers with amazing coffees, while having a positive impact in the society. And so, the adventure started!
THe one
After evaluating the potential regions to land this project, Acatenango came across as “the one”.
After evaluating the potential regions to land this project, Acatenango came across as “the one”. Why? Well, when you have two beautiful volcanoes towering a piece of land that has perfect altitude and mineral-rich soils, doubt immediately turns into certainty. Acatenango is definitely a blessed region, home to great farms, tasteful coffees and dedicated coffee growers who love and enjoy what they do. No wonder why it is one of the only two denominations of origin in Guatemala that have been recognized to protect outstanding coffee regions.
THen…
After acquiring the land in 2010, the project started to take shape.
The team was formed and the family experience added to an innovative vision facilitated the decision on what varieties and cultivars would be planted, the type of shade trees to be used and other technical needs that had to be met. From the selection of the seeds to the planting, every detail was carefully supervised in order to guarantee the success of the project. A coffee plantation is a long-term investment, so certainty and care in every step are crucial.
…and now
The farm is divided in thirteen plots in full production, featuring traditional varieties as pache, typica, caturra, and bourbon, as well as the trendy pacamara and geisha.
Quality doesn’t come by chance, so all our coffees are carefully hand picked and processed following the best practices for the washed, natural, and honey methods… for now. The quality of our coffees has been rewarded with different national and international prizes in the past years, including the Cup of Excellence auction program. Of course, the job doesn’t stop here. We keep moving towards innovation and improvement.
Meet Max
Since the beginning the farm is managed by Max Pérez, the fourth generation of coffee producers; He works with a great team to produce specialty coffees through experience and innovation; maintaining 100% organic agricultural practices that are friendly to the environment and focusing on corporate social responsibility to achieve a new form of agricultural management economically viable for all parties involved.
Located on the slopes of the Acatenango Volcano, our farm fields range from 1,9000 meters above sea level to 2,100 meters above sea level where the most delicate and exotic varieties are planted. La Hermosa has a volcanic soil rich in minerals, a rainfall of 1,000 mm and a temperature of 21ºC, which translates into one of the best microclimates in the world to produce specialty coffees.
pillars of our daily work
Mission
Transform our clients into friends, apply changes looking for continuous improvement, and share the lessons learned so that we all grow together.
VISION
The quality of our coffee is recognized and rewarded worldwide, and we support the sustainability of the sector by innovating and sharing value from experience.
